Matcha liqueur Yoshi is a masterclass in how to brand Japan for a Western market – Creative Boom

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Summary

Theres a particular kind of design hell reserved for brands trying to do Japan. You know the aesthetic: cherry blossoms scattered like confetti, ornate kanji characters deployed purely for decoration, perhaps a rising sun for good measure. Its the visual equivalent of a tourist gift shop, and it…

Source: Creative Boom

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